Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | Digital Marketing | Meta Ads |
|---|---|---|
| Level | All Levels | Beginner |
| Duration | 4–6 Months | 6–8 Weeks |
| Who can join | Basic computer and internet knowledge; no technical or marketing background required | 12th pass or above; basic social media familiarity |
| Key tools | Google Search Console, Semrush, Google Business Profile, Google Ads, Meta Ads Manager, Google Analytics 4 | Meta Ads Manager, Meta Business Suite, Events Manager, Meta Pixel, Conversions API, Canva |
| What you’ll learn | Module 1: Digital Marketing Fundamentals · Module 2: Search Engine Optimization (SEO) · Module 3: Google Ads and Paid Search (PPC) · Module 4: Social Media Marketing | Meta Advertising Foundations · Audiences and Targeting · Creatives and Copy · Tracking and Measurement |
| Portfolio projects | — | Lead Generation Campaign · E-commerce Sales Funnel · Creative Testing Sprint |
| Career roles | Digital marketing executive, SEO specialist, PPC specialist | Meta Ads Specialist, Performance Marketing Executive, Social Media Advertising Executive |
Learn how modern brands grow online: SEO, Google Ads, social media marketing, Meta Ads, content marketing, email marketing, GA4 analytics and AI-assisted marketing workflows.
Plan, launch and scale paid campaigns on Facebook and Instagram — from audience research and creatives to tracking and reporting.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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