Google Ads Certificate Program in Jalandhar
Buy the right clicks, prove the result. A nine-week programme from the auction to a managed account, spending a real budget across Search, Shopping, Display, YouTube and Performance Max.
- Live client projects
- Practitioner trainers
- Placement support
- Certificate + internship
- Duration
- 9 Weeks · 2 Months
- Mode
- Classroom, Weekend & 1-on-1
- Eligibility
- 12th Pass Onward
- Includes
- Live Ad Budget
- Students trained
- 25,000+Students trainedsince 2007
- Google rating
- 4.9★Google rating556+ reviews
- Practical training
- 100%Practical traininglive client work
Course overview
techcadd's Google Ads Certificate Program in Jalandhar runs nine modules in the order a competent agency actually works, which is not the order most people learn in. You start with the arithmetic: how the auction works, what Quality Score does, and a break-even model, because a campaign that cannot pay for itself on paper will not pay for itself live. Then you produce your own creative in Photoshop, since Display, Demand Gen and Performance Max consume image assets continuously. Keyword research and intent follow, then account architecture, match types and negative lists. Conversion tracking is installed and verified before anything launches. From Module 06 you run live Search campaigns on a real budget, add Display, remarketing and YouTube, build a Merchant Center feed for Shopping and Performance Max, and finish with a two-week optimisation log, a full account audit, a dashboard and a client report you defend in front of a panel.
Industry-Ready Training in Google Ads
- 100% practical, project-based learning
- AI tools integrated into every module
- Live client projects under trainer supervision
- Internship letter and placement support
- Small batches with daily doubt clearing
Who can dothis course
This programme starts at Module 01 with the auction and campaign arithmetic taught from scratch, so no marketing or design background is assumed. From Module 06 every session runs on a live account with a real advertising budget.
Students after 12th
No marketing or design background is required: the auction, Quality Score and campaign arithmetic are taught from scratch. Google Ads is a numbers job more than a creative one, so commerce and science students often take to it fastest.
Graduates and final-year students
PPC interviews test whether you can build an account, launch it and read the numbers without supervision. By Week 9 you have an account built in Google Ads Editor, verified conversion tracking and live Search, Shopping and YouTube campaigns.
Working professionals
Evening and weekend batches let you keep your job while making the fastest route into performance marketing, which is where the salaries in this field sit. Many professionals start by auditing their own company's account.
Business owners and freelancers
Coaching institutes, immigration consultancies, clinics and showrooms across Jalandhar are spending monthly on Google Ads without a negative keyword list or verified conversion tracking. This programme teaches you to run that account properly, in-house or as a retainer.
Career restarters
A gap on the CV counts for less than work you can point at. The programme starts at zero and finishes with a portfolio and a documented internship letter, which is what an interviewer asks about after a break.
Self-taught learners
If free videos left you with notes but nothing built, what changes here is a trainer who reviews what you produced this week and a deadline attached to every module.
Why this programmeis worth your year
Google Ads captures demand that already exists, which is why businesses keep paying for it. Someone typing a high-intent local search has already told you what they want before you spend a rupee: it is the highest-intent channel in advertising, which makes competent account management directly billable from your first month.
Punjab has an unusually heavy Google Ads market. Immigration and IELTS consultancies, coaching institutes, real estate developers, clinics and hospitality across Jalandhar and Ludhiana compete on search every day, and most of the accounts local agencies inherit are badly built.
Supervised live work beats free tutorials because mistakes here cost money, not time. A match type error, a missing negative list or a conversion action counted twice spends a real budget on queries that were never going to convert, and from Module 06 the account runs on live money with cost per conversion recorded before and after.
The job has narrowed to exactly what automation cannot do. Smart bidding sets the bids, broad match chooses many of the queries and Performance Max chooses the network: what is left to a specialist is deciding what counts as a conversion, feeding the system clean measurement, writing the offer and auditing where the money went. These nine modules are built around that remaining job, which is why this programme is a professional certificate rather than a generic online tutorial.
Google Ads Is Powering the Next Generation of Industry Leaders
- Live client work from week one, supervised by a trainer, not slides, not simulations.
- PPC Executive roles in Punjab start around ₹16,000 – ₹30,000 a month for a fresher with a working portfolio.
Reviewed by mentors. Built for interviews.What you will
actually build
The programme runs in the order a competent agency actually works, which is not the order most people learn in. Months 1–2 cover the full technical foundation: the auction and campaign arithmetic, Photoshop ad creative, keyword research and intent, account architecture, match types, negative lists and verified conversion tracking — everything that must exist before a rupee is spent. Month 2 (from Module 06) is live: Search campaigns on real budget, Display, remarketing and YouTube using your own creative, a Merchant Center feed with Shopping and Performance Max, and a two-week optimisation log, a full account audit, a dashboard and a client report you defend in front of a panel.
Search Advertising Foundations & Campaign Maths
- The auction, Ad Rank and Quality Score components
- The metric chain: CPM, CPC, CTR, CPA, ROAS and break-even ROAS
- Reverse-engineering a revenue target into required clicks and daily spend
One course.A mesh of real tools.
Everything below is installed on the lab machines and used on live client work, not shown once in a slide and forgotten.
Get Certified in
Google Ads
Complete the course with a portfolio of live projects and receive an industry-recognised certificate, plus a documented internship letter accepted by Punjab universities.
Computer Education · JalandharCertificateof Project ExcellenceThis is to certify thatStudent Namehas designed, built and deployed a live capstone project in Google Ads, reviewed and graded under industry mentorship.
Computer Education · JalandharCertificateof Course CompletionThis is to certify thatStudent Namehas successfully completed the professional training programme in Google Ads with a grade of A+.
Two certificates on completion — the course certificate and a separate capstone project certificate.
Where this coursetakes you
The roles this opens, what they pay in Punjab and beyond, and who is hiring for them — the same figures our free Salary Estimator publishes, not a brochure number.
Digital Marketing Executive
Runs campaigns across SEO, Google Ads, Meta Ads, and social media.
- Starting package
- ₹1.8–3.2LPA
- After 2 years
- ₹3.5–6LPA
Indicative ranges for Digital Marketing Executive roles, compiled from public job-market listings and drawn on the same scale in every market. Actual offers vary by employer, skillset and interview performance — Punjab pay typically reaches 1.9× the fresher ceiling within two years of delivery experience.
Open the salary estimatorWhere Digital Marketing Executive graduates get hired
- Digital marketing agencies in Punjab and NCR
- E-commerce and D2C brand in-house teams
- Immigration consultancies and real estate firms
- Freelance and retainer-based client work
What job roles open up after this Google Ads programme?
Google Ads Executive, PPC Executive, Search Specialist, E-commerce PPC Executive, Performance Marketing Executive, and freelance Google Ads consultant. Agencies in Jalandhar and Ludhiana hire for these directly.
What can I earn, and how fast does it grow?
Entry-level Google Ads and PPC roles in the Punjab market move up as you can manage budgets independently and defend a reporting pack. Performance marketing sits at the upper end of digital marketing salaries because results are directly measurable.
Can I freelance or work remotely with this skill?
Yes. Account access is granted remotely, so location is irrelevant. An account audit is the standard way to win the first client, and a dedicated module covers proposals, pricing and retainers.
Which industries hire for this in Punjab?
Immigration and IELTS consultancies, coaching institutes, real estate developers, clinics and dental practices, hotels and hospitality, and exporters running B2B search, immigration and education are among the region's heaviest search spenders.
Can I specialise further after this programme?
Yes. Natural next steps are Meta Ads and social media marketing for the paid social side, SEO for organic search, or Shopify if you want to own the store behind Shopping campaigns.
Hands-on projectsyou will ship
Break-Even Model & Full Creative Pack
A calculator turning budget, CPC and conversion rate into CPA, ROAS and required daily spend for a real business, plus a display banner set, a responsive display asset kit and three YouTube thumbnails to Google's published specifications.
300-Keyword Research File & Editor-Built Account
Keywords clustered into ad groups with intent, cost and business value scored, plus a pre-launch negative list, then a complete account built in Google Ads Editor and quality-checked before any spend.
Measurement Stack & Live Search Campaigns
A published GTM container with five verified conversion actions and a shared Looker Studio dashboard, then live Search campaigns with three responsive search ads per ad group and a fourteen-day optimisation log.
Capstone: Account Audit & Client Report
Remarketing, Display, YouTube, an approved Merchant Center feed and a Performance Max build, then two weeks on live budget with before-and-after cost per conversion and a client report defended to a mock panel.
Learn it. Build it. Make it yours.
Every project moves through the same loop: understand the brief, build with guidance, then explain the decisions behind your work.
Understand
Break a real requirement into a clear plan and the right tools.
Break-Even Model & Full Creative PackBuild
Work hands-on with trainer feedback while the decisions are still easy to change.
300-Keyword Research File & Editor-Built AccountPresent
Turn the finished work into a portfolio story you can defend in an interview.
Measurement Stack & Live Search CampaignsWhy students choosetechcadd
Sessions are run by people currently managing live accounts, which is why the programme covers disapprovals, restricted accounts, rising CPMs, wasted spend and conversion actions that never fired: the things that actually decide whether an account survives.
Trainers who spend real budgets every week
The examples in class are from accounts being managed this quarter, not a five-year-old case study.
Nine graded deliverables, not nine lectures
Every module ends in an artefact a trainer reviews before you advance: a break-even model, a banner set, a keyword file, an Editor-built account, a verified tracking container, an optimisation log.
You spend real money from Month 2
Campaigns run on live budget with cost per conversion recorded before and after. No amount of classroom theory teaches what a rising cost per acquisition feels like when it is your own money in the account.
Nothing launches before it should
Creative, keywords, account structure and verified tracking all come before the first campaign goes live: the same sequence a competent agency follows.
You produce the ad creative as well as run the account
Most Google Ads candidates cannot build a banner set or a thumbnail, and most designers cannot build a campaign. Carrying both makes a junior hire immediately useful.
Since 2007, trained across Punjab
techcadd runs skill-training programmes across Jalandhar, Ludhiana, Mukerian, Hoshiarpur, Phagwara, Bathinda, Amritsar and Patiala.
How techcaddcompares
Anyone can teach the Google Ads interface. These are the eight things worth asking before you pay for a programme, including this one.
| Feature | techcadd | Other institutes |
|---|---|---|
| Curriculum | Industry-aligned, updated regularly | Often outdated or generic |
| Learning style | 100% hands-on, project-based | Mostly theory-heavy |
| Trainers | Industry-experienced mentors who still deliver client work | Mixed experience levels |
| Real projects | Multiple real-world projects plus a capstone | Limited or simulated projects |
| Live budgets | Campaigns built and optimised on live accounts with real spend and reported results | Screenshots of someone else's dashboard |
| Placement support | Dedicated career and interview preparation | Often limited or absent |
| Batch flexibility | Weekday, evening, weekend and 1-on-1 options | Fixed schedules |
| Doubt support | Ongoing mentor and community support | Limited post-class support |
| Certification | Industry-recognised certificate plus a documented internship letter | Varies |
The right-hand column describes what is commonly offered in the market, not any particular institute. Ask any institute you are considering — this one included — to show you the work its students actually produced.
What our studentsin Jalandhar say
- Google
I travelled from Ludhiana for the weekend batch and it was worth every trip. Real ad spend, real mistakes, real corrections. YouTube does not give you that.
Abhinav KalraPPC Executive · Jalandhar GoogleBuilding the negative keyword list before launch felt tedious in class. Then I watched wasted spend disappear on the live account and understood exactly why it mattered.
Gurleen KaurGoogle Ads Executive · Kapurthala GoogleThe break-even model in Module 01 is what I still use before pitching any client budget. Everything after it made a lot more sense once that number was real.
Manav ChawlaPerformance Marketing Executive · Phagwara GoogleI travelled from Ludhiana for the weekend batch and it was worth every trip. Real ad spend, real mistakes, real corrections. YouTube does not give you that.
Abhinav KalraPPC Executive · Jalandhar GoogleBuilding the negative keyword list before launch felt tedious in class. Then I watched wasted spend disappear on the live account and understood exactly why it mattered.
Gurleen KaurGoogle Ads Executive · Kapurthala GoogleThe break-even model in Module 01 is what I still use before pitching any client budget. Everything after it made a lot more sense once that number was real.
Manav ChawlaPerformance Marketing Executive · Phagwara
- Google
Our Merchant Center feed kept getting disapproved in practice. Fixing it myself for the capstone taught me more than any lecture could have.
Sanya KohliE-commerce PPC Executive · Hoshiarpur GoogleI now audit accounts for two immigration consultancies as freelance work. The audit methodology from Module 09 is literally what I show clients to win the account.
Ravneet BhatiaFreelance Google Ads Consultant · Nakodar GoogleSpending real money on a live campaign changes how seriously you take a match type mistake. I never forgot a lesson learned with actual budget on the line.
Ojasvi AnandSearch Specialist · Jalandhar Cantt GoogleOur Merchant Center feed kept getting disapproved in practice. Fixing it myself for the capstone taught me more than any lecture could have.
Sanya KohliE-commerce PPC Executive · Hoshiarpur GoogleI now audit accounts for two immigration consultancies as freelance work. The audit methodology from Module 09 is literally what I show clients to win the account.
Ravneet BhatiaFreelance Google Ads Consultant · Nakodar GoogleSpending real money on a live campaign changes how seriously you take a match type mistake. I never forgot a lesson learned with actual budget on the line.
Ojasvi AnandSearch Specialist · Jalandhar Cantt
Frequently Asked Questions
The programme runs nine weeks, roughly two months, at one module per week. Months 1–2 (Modules 1–5) cover the auction, Photoshop ad creative, keyword research, account architecture and verified conversion tracking; Month 2 (Modules 6–9) covers live Search, Display, YouTube, Shopping, Performance Max and a client-reporting capstone.
techcadd's Google Ads Certificate Program fee covers the full nine-week programme. Counsellors share the current fee sheet and instalment options on request.
A small live advertising spend runs from Module 06 to Module 09. The amount is kept deliberately low because the objective is learning optimisation on real data rather than scaling spend. Confirm the current recommended figure with a counsellor.
No. Module 01 teaches the auction, Quality Score and campaign arithmetic from the ground up, and the programme assumes no marketing, design or technical background.
Google Ads Executive, PPC Executive, Search Specialist, E-commerce PPC Executive and Performance Marketing Executive, plus freelance account management.
No training provider can honestly guarantee a job, and techcadd does not. What is provided is placement support: interview preparation, portfolio and resume review, and referrals through the placement cell.
Google Ads, Google Ads Editor, Google Merchant Center, Google Keyword Planner, Google Tag Manager, GA4, Looker Studio and YouTube Studio. Ad creative is produced in Adobe Photoshop and Canva Pro.
Learn Google Ads first if your target businesses sell something people actively search for: coaching, immigration services, clinics, property. Learn Meta Ads first if the product needs to be discovered rather than searched.
Yes, weekday, evening and weekend batches are offered so working professionals and college students can attend without leaving their job or classes. 1-on-1 training is also available for anyone who wants a fully personal schedule. Every class (batch or 1-on-1) runs for 2 hours.
How the programme is staged
One programme, taught in stages. Each stage begins with practical foundations and the next continues where it ends, so nothing is repeated and nothing is skipped.
Foundations
Opens with The auction, Ad Rank and Quality Score components through Building negative keyword lists before launch, not after. 9 capabilities, taught, practised in the lab and assessed on work you keep.
Core skills
Adds Structuring campaigns by intent, margin, geography and budget control through Bidding strategies and a fourteen-day optimisation log, on top of everything stage 1 already covers.
Advanced & capstone
Adds Display targeting by audience, topic and placement through Account audit methodology, monthly reporting, proposals and GST…, on top of everything stage 2 already covers.
Every module,stage by stage
The Google Ads Certificate Program runs as 3 stages inside one enrolment. A tick shows the stage each capability first appears in — the ladder is cumulative, so a later stage builds on the earlier ones instead of replacing them.
Foundations
9 capabilities
Opens with The auction, Ad Rank and Quality Score components through Building negative keyword lists before launch, not after. 9 capabilities, taught, practised in the lab and assessed on work you keep.
Core skills
+9 capabilities
Adds Structuring campaigns by intent, margin, geography and budget control through Bidding strategies and a fourteen-day optimisation log, on top of everything stage 1 already covers.
Advanced & capstone
+9 capabilities
Adds Display targeting by audience, topic and placement through Account audit methodology, monthly reporting, proposals and GST…, on top of everything stage 2 already covers.
| Module | Stage 1 | Stage 2 | Stage 3 |
|---|---|---|---|
| 01The auction, Ad Rank and Quality Score componentsTaught in the search advertising foundations & campaign maths stage, with a graded exercise you keep. | Included | Included | Included |
| 02The metric chain: CPM, CPC, CTR, CPA, ROAS and break-even ROASPart of search advertising foundations & campaign maths — practised in supervised lab time, not just demonstrated. | Included | Included | Included |
| 03Reverse-engineering a revenue target into required clicks and daily spendBuilt hands-on in the search advertising foundations & campaign maths stage and reviewed line by line. | Included | Included | Included |
| 04Background removal, product retouching and non-destructive workflowCovered under ad creative production with adobe photoshop, with lab work you can show in an interview. | Included | Included | Included |
| 05Building a display banner set across every standard sizeAssessed on what you produce in the ad creative production with adobe photoshop stage, not on notes. | Included | Included | Included |
| 06Merchant Center image policy and YouTube thumbnailsWorked through in the ad creative production with adobe photoshop stage and carried into your project. | Included | Included | Included |
| 07Classifying informational, commercial, transactional and navigational intentTaught in the keyword research & search intent stage, with a graded exercise you keep. | Included | Included | Included |
| 08Keyword Planner forecasts: volume, competition and bid estimatesPart of keyword research & search intent — practised in supervised lab time, not just demonstrated. | Included | Included | Included |
| 09Building negative keyword lists before launch, not afterBuilt hands-on in the keyword research & search intent stage and reviewed line by line. | Included | Included | Included |
| 10Structuring campaigns by intent, margin, geography and budget controlCovered under account architecture, match types & negatives, with lab work you can show in an interview. | Not included | Included | Included |
| 11Match types and the search terms report mining cadenceAssessed on what you produce in the account architecture, match types & negatives stage, not on notes. | Not included | Included | Included |
| 12Bulk building and quality-checking an account in Google Ads EditorWorked through in the account architecture, match types & negatives stage and carried into your project. | Not included | Included | Included |
| 13Google Tag Manager containers, tags, triggers and the preview/debug workflowTaught in the conversion tracking: gtm, ga4 & google ads stage, with a graded exercise you keep. | Not included | Included | Included |
| 14Tracking form submissions, calls, WhatsApp clicks and purchasesPart of conversion tracking: gtm, ga4 & google ads — practised in supervised lab time, not just demonstrated. | Not included | Included | Included |
| 15GA4 key events and a Looker Studio dashboardBuilt hands-on in the conversion tracking: gtm, ga4 & google ads stage and reviewed line by line. | Not included | Included | Included |
| 16Responsive search ads: headline strategy, pinning and asset strengthCovered under search campaigns: responsive ads, assets & bidding, with lab work you can show in an interview. | Not included | Included | Included |
| 17The full asset suite: sitelinks, callouts, structured snippets, call and lead formAssessed on what you produce in the search campaigns: responsive ads, assets & bidding stage, not on notes. | Not included | Included | Included |
| 18Bidding strategies and a fourteen-day optimisation logWorked through in the search campaigns: responsive ads, assets & bidding stage and carried into your project. | Not included | Included | Included |
| 19Display targeting by audience, topic and placementTaught in the display, remarketing & youtube advertising stage, with a graded exercise you keep. | Not included | Not included | Included |
| 20The remarketing tag, audience lists and dynamic remarketing basicsPart of display, remarketing & youtube advertising — practised in supervised lab time, not just demonstrated. | Not included | Not included | Included |
| 21YouTube campaign types: in-stream, in-feed, bumper and ShortsBuilt hands-on in the display, remarketing & youtube advertising stage and reviewed line by line. | Not included | Not included | Included |
| 22Merchant Center setup, product feeds and required attributesCovered under shopping, merchant center & performance max, with lab work you can show in an interview. | Not included | Not included | Included |
| 23Feed rules, disapproval troubleshooting and Shopping campaign structureAssessed on what you produce in the shopping, merchant center & performance max stage, not on notes. | Not included | Not included | Included |
| 24Performance Max: asset groups, audience signals and search themesWorked through in the shopping, merchant center & performance max stage and carried into your project. | Not included | Not included | Included |
| 25The weekly optimisation routine across search terms, negatives, bids and budgetsTaught in the optimisation, scaling & client reporting: capstone stage, with a graded exercise you keep. | Not included | Not included | Included |
| 26Diagnosing rising cost per acquisition and falling impression sharePart of optimisation, scaling & client reporting: capstone — practised in supervised lab time, not just demonstrated. | Not included | Not included | Included |
| 27Account audit methodology, monthly reporting, proposals and GST invoicingBuilt hands-on in the optimisation, scaling & client reporting: capstone stage and reviewed line by line. | Not included | Not included | Included |
Every stage sits inside the one programme: nothing is dropped as you move up, and nothing is charged for twice. If you are not sure which stage matters most for the role you are aiming at, a counsellor will map it against the jobs actually hiring in Punjab right now.
Not sure if Google Ads is the right fit?
One call with a counsellor is usually enough to find out. Book a free demo class and see the lab before you decide.
Ask aboutGoogle Ads
Send your question and a counsellor will call you back about batch timings, fees, EMI options, placement record, or whether this course fits your degree.
- Free counselling and demo class
- Weekday, evening, weekend or 1-on-1, all 2-hour classes
- Internship letter and placement support