Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | Google Ads | GEO (Generative Engine Optimization) |
|---|---|---|
| Level | All Levels | All Levels |
| Duration | 2–3 Months | Duration on enquiry |
| Who can join | Basic computer skills; no coding or technical degree required | No technical degree required; prior SEO knowledge is helpful but not mandatory |
| Key tools | Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center, Looker Studio | ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot, Claude |
| What you’ll learn | Module 1: Introduction to Google Ads · Module 2: Keyword Research & Ad Copywriting · Module 3: Creating Your First Google Ads Campaign · Module 4: Google Ads Extensions | Module 1: Search Fundamentals and the Shift to AI Answers · Module 2: How AI Engines Choose Sources · Module 3: Entity SEO and Brand Authority · Module 4: Answer-First Content Writing |
| Portfolio projects | — | — |
| Career roles | PPC executive, Performance marketer, Paid search analyst | GEO/AEO specialist, AI search strategist, SEO and content strategist |
Learn to plan, launch and optimise Search, Display, YouTube, Shopping and Performance Max campaigns, and track conversions with Google Analytics 4 and Google Tag Manager.
Learn how to make your brand, website and content visible inside AI-generated answers from ChatGPT, Google AI Overviews, Gemini, Perplexity and Microsoft Copilot.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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