Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | Google Ads | Dropshipping & E-Commerce |
|---|---|---|
| Level | All Levels | Beginner |
| Duration | 2–3 Months | Duration on enquiry |
| Who can join | Basic computer skills; no coding or technical degree required | No technical background or prior business experience needed |
| Key tools | Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center, Looker Studio | Shopify, Canva, CapCut, Meta Ads Manager, Google Ads, Google Analytics 4 |
| What you’ll learn | Module 1: Introduction to Google Ads · Module 2: Keyword Research & Ad Copywriting · Module 3: Creating Your First Google Ads Campaign · Module 4: Google Ads Extensions | Module 1: E-Commerce and Dropshipping Foundations · Module 2: Niche and Product Research · Module 3: Supplier Sourcing and Fulfilment · Module 4: Shopify Store Building |
| Portfolio projects | — | — |
| Career roles | PPC executive, Performance marketer, Paid search analyst | E-commerce executive, Marketplace account manager, Catalogue manager |
Learn to plan, launch and optimise Search, Display, YouTube, Shopping and Performance Max campaigns, and track conversions with Google Analytics 4 and Google Tag Manager.
Go from product research and store setup to paid ads, order fulfilment and customer handling: launch a Shopify store, work with suppliers, run Meta and Google campaigns, and sell on Amazon and Flipkart.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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