Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | Google Ads | SEO |
|---|---|---|
| Level | All Levels | Beginner |
| Duration | 2–3 Months | 2–3 Months |
| Who can join | Basic computer skills; no coding or technical degree required | Basic computer skills and English reading ability; no coding or technical degree required |
| Key tools | Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center, Looker Studio | Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog, PageSpeed Insights |
| What you’ll learn | Module 1: Introduction to Google Ads · Module 2: Keyword Research & Ad Copywriting · Module 3: Creating Your First Google Ads Campaign · Module 4: Google Ads Extensions | Module 1: Introduction to SEO · Module 2: Keyword Research & Search Intent · Module 3: On-Page SEO & Content · Module 4: Technical SEO |
| Portfolio projects | — | — |
| Career roles | PPC executive, Performance marketer, Paid search analyst | SEO executive, Content strategist, Technical SEO analyst |
Learn to plan, launch and optimise Search, Display, YouTube, Shopping and Performance Max campaigns, and track conversions with Google Analytics 4 and Google Tag Manager.
Learn keyword research, on-page and technical SEO, content strategy, link building, local SEO and performance tracking, and how search is changing with AI-generated answers.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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