Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | Digital Marketing | Social Media Marketing |
|---|---|---|
| Level | All Levels | Beginner |
| Duration | 4–6 Months | 2–3 Months |
| Who can join | Basic computer and internet knowledge; no technical or marketing background required | No technical background or prior marketing experience needed |
| Key tools | Google Search Console, Semrush, Google Business Profile, Google Ads, Meta Ads Manager, Google Analytics 4 | Meta Business Suite, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Studio, WhatsApp Business, Canva |
| What you’ll learn | Module 1: Digital Marketing Fundamentals · Module 2: Search Engine Optimization (SEO) · Module 3: Google Ads and Paid Search (PPC) · Module 4: Social Media Marketing | Module 1: Social Media Marketing Foundations · Module 2: Audience Research and Brand Voice · Module 3: Content Creation and Planning · Module 4: Reels and Short-Video Marketing |
| Portfolio projects | — | — |
| Career roles | Digital marketing executive, SEO specialist, PPC specialist | Social media executive, Content strategist, Community manager |
Learn how modern brands grow online: SEO, Google Ads, social media marketing, Meta Ads, content marketing, email marketing, GA4 analytics and AI-assisted marketing workflows.
Learn to plan, run and measure campaigns on Instagram, Facebook, LinkedIn, YouTube and WhatsApp Business, built around live campaign projects and portfolio-ready work.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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