Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | GEO (Generative Engine Optimization) | Meta Ads |
|---|---|---|
| Level | All Levels | Beginner |
| Duration | Duration on enquiry | 6–8 Weeks |
| Who can join | No technical degree required; prior SEO knowledge is helpful but not mandatory | 12th pass or above; basic social media familiarity |
| Key tools | ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot, Claude | Meta Ads Manager, Meta Business Suite, Events Manager, Meta Pixel, Conversions API, Canva |
| What you’ll learn | Module 1: Search Fundamentals and the Shift to AI Answers · Module 2: How AI Engines Choose Sources · Module 3: Entity SEO and Brand Authority · Module 4: Answer-First Content Writing | Meta Advertising Foundations · Audiences and Targeting · Creatives and Copy · Tracking and Measurement |
| Portfolio projects | — | Lead Generation Campaign · E-commerce Sales Funnel · Creative Testing Sprint |
| Career roles | GEO/AEO specialist, AI search strategist, SEO and content strategist | Meta Ads Specialist, Performance Marketing Executive, Social Media Advertising Executive |
Learn how to make your brand, website and content visible inside AI-generated answers from ChatGPT, Google AI Overviews, Gemini, Perplexity and Microsoft Copilot.
Plan, launch and scale paid campaigns on Facebook and Instagram — from audience research and creatives to tracking and reporting.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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