Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | Google Ads | AEO (Answer Engine Optimization) |
|---|---|---|
| Level | All Levels | All Levels |
| Duration | 2–3 Months | Duration on enquiry |
| Who can join | Basic computer skills; no coding or technical degree required | Basic English, a laptop and an internet connection; no coding background required |
| Key tools | Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center, Looker Studio | Google Search Console, Google Analytics 4, Google Rich Results Test, Schema Markup Validator, Google Tag Manager, Looker Studio |
| What you’ll learn | Module 1: Introduction to Google Ads · Module 2: Keyword Research & Ad Copywriting · Module 3: Creating Your First Google Ads Campaign · Module 4: Google Ads Extensions | Module 1: Foundations of Search and Answer Engines · Module 2: Question and Intent Research · Module 3: Answer-Ready Content Writing · Module 4: Structured Data and Schema Markup |
| Portfolio projects | — | — |
| Career roles | PPC executive, Performance marketer, Paid search analyst | SEO specialist, Content strategist, AEO/GEO analyst |
Learn to plan, launch and optimise Search, Display, YouTube, Shopping and Performance Max campaigns, and track conversions with Google Analytics 4 and Google Tag Manager.
Learn to structure content, entities and schema so that AI assistants, voice search and featured snippets can find, understand and quote your brand.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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