Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | Google Ads | AI-Powered Marketing |
|---|---|---|
| Level | All Levels | All Levels |
| Duration | 2–3 Months | 4 Months |
| Who can join | Basic computer skills; no coding or technical degree required | Open to any stream; no technical background needed |
| Key tools | Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center, Looker Studio | ChatGPT, Claude, Gemini, Perplexity, Canva, Adobe Firefly |
| What you’ll learn | Module 1: Introduction to Google Ads · Module 2: Keyword Research & Ad Copywriting · Module 3: Creating Your First Google Ads Campaign · Module 4: Google Ads Extensions | Module 1: Marketing Foundations and AI Basics · Module 2: AI-Assisted Market and Audience Research · Module 3: Content Creation and Brand Voice · Module 4: SEO and AI Search Visibility |
| Portfolio projects | — | — |
| Career roles | PPC executive, Performance marketer, Paid search analyst | AI marketing executive, Digital marketing specialist, Content strategist |
Learn to plan, launch and optimise Search, Display, YouTube, Shopping and Performance Max campaigns, and track conversions with Google Analytics 4 and Google Tag Manager.
Plan, create, run and measure marketing campaigns with AI: research, content, SEO, paid ads, automation and analytics.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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