Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | Google Ads | Meta Ads |
|---|---|---|
| Level | All Levels | Beginner |
| Duration | 2–3 Months | 6–8 Weeks |
| Who can join | Basic computer skills; no coding or technical degree required | 12th pass or above; basic social media familiarity |
| Key tools | Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center, Looker Studio | Meta Ads Manager, Meta Business Suite, Events Manager, Meta Pixel, Conversions API, Canva |
| What you’ll learn | Module 1: Introduction to Google Ads · Module 2: Keyword Research & Ad Copywriting · Module 3: Creating Your First Google Ads Campaign · Module 4: Google Ads Extensions | Meta Advertising Foundations · Audiences and Targeting · Creatives and Copy · Tracking and Measurement |
| Portfolio projects | — | Lead Generation Campaign · E-commerce Sales Funnel · Creative Testing Sprint |
| Career roles | PPC executive, Performance marketer, Paid search analyst | Meta Ads Specialist, Performance Marketing Executive, Social Media Advertising Executive |
Learn to plan, launch and optimise Search, Display, YouTube, Shopping and Performance Max campaigns, and track conversions with Google Analytics 4 and Google Tag Manager.
Plan, launch and scale paid campaigns on Facebook and Instagram — from audience research and creatives to tracking and reporting.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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