Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | SEO | Meta Ads |
|---|---|---|
| Level | Beginner | Beginner |
| Duration | 2–3 Months | 6–8 Weeks |
| Who can join | Basic computer skills and English reading ability; no coding or technical degree required | 12th pass or above; basic social media familiarity |
| Key tools | Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog, PageSpeed Insights | Meta Ads Manager, Meta Business Suite, Events Manager, Meta Pixel, Conversions API, Canva |
| What you’ll learn | Module 1: Introduction to SEO · Module 2: Keyword Research & Search Intent · Module 3: On-Page SEO & Content · Module 4: Technical SEO | Meta Advertising Foundations · Audiences and Targeting · Creatives and Copy · Tracking and Measurement |
| Portfolio projects | — | Lead Generation Campaign · E-commerce Sales Funnel · Creative Testing Sprint |
| Career roles | SEO executive, Content strategist, Technical SEO analyst | Meta Ads Specialist, Performance Marketing Executive, Social Media Advertising Executive |
Learn keyword research, on-page and technical SEO, content strategy, link building, local SEO and performance tracking, and how search is changing with AI-generated answers.
Plan, launch and scale paid campaigns on Facebook and Instagram — from audience research and creatives to tracking and reporting.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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