Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | Social Media Marketing | Graphic Designing |
|---|---|---|
| Level | Beginner | Beginner |
| Duration | 2–3 Months | Duration on enquiry |
| Who can join | No technical background or prior marketing experience needed | Basic computer knowledge; no art degree or design background required |
| Key tools | Meta Business Suite, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Studio, WhatsApp Business, Canva | Adobe Photoshop, Adobe Illustrator, Adobe InDesign, CorelDRAW, Figma, Canva |
| What you’ll learn | Module 1: Social Media Marketing Foundations · Module 2: Audience Research and Brand Voice · Module 3: Content Creation and Planning · Module 4: Reels and Short-Video Marketing | Module 1: Design Fundamentals · Module 2: Adobe Photoshop · Module 3: Adobe Illustrator · Module 4: Adobe InDesign and CorelDRAW |
| Portfolio projects | — | — |
| Career roles | Social media executive, Content strategist, Community manager | Graphic Designer, Creative or Visual Designer, Social Media Designer |
Learn to plan, run and measure campaigns on Instagram, Facebook, LinkedIn, YouTube and WhatsApp Business, built around live campaign projects and portfolio-ready work.
Learn Adobe Photoshop, Illustrator, InDesign, CorelDRAW, Figma and Canva, along with AI-assisted design workflows, through project-based training that ends in a professional portfolio.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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