Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | Social Media Marketing | Meta Ads |
|---|---|---|
| Level | Beginner | Beginner |
| Duration | 2–3 Months | 6–8 Weeks |
| Who can join | No technical background or prior marketing experience needed | 12th pass or above; basic social media familiarity |
| Key tools | Meta Business Suite, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Studio, WhatsApp Business, Canva | Meta Ads Manager, Meta Business Suite, Events Manager, Meta Pixel, Conversions API, Canva |
| What you’ll learn | Module 1: Social Media Marketing Foundations · Module 2: Audience Research and Brand Voice · Module 3: Content Creation and Planning · Module 4: Reels and Short-Video Marketing | Meta Advertising Foundations · Audiences and Targeting · Creatives and Copy · Tracking and Measurement |
| Portfolio projects | — | Lead Generation Campaign · E-commerce Sales Funnel · Creative Testing Sprint |
| Career roles | Social media executive, Content strategist, Community manager | Meta Ads Specialist, Performance Marketing Executive, Social Media Advertising Executive |
Learn to plan, run and measure campaigns on Instagram, Facebook, LinkedIn, YouTube and WhatsApp Business, built around live campaign projects and portfolio-ready work.
Plan, launch and scale paid campaigns on Facebook and Instagram — from audience research and creatives to tracking and reporting.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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