Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | Social Media Marketing | Shopify |
|---|---|---|
| Level | Beginner | Beginner |
| Duration | 2–3 Months | 2–3 Months |
| Who can join | No technical background or prior marketing experience needed | 12th pass or above; entrepreneurs and business owners welcome |
| Key tools | Meta Business Suite, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Studio, WhatsApp Business, Canva | Shopify Admin, Shopify Themes, Shopify Theme Editor, Shopify Liquid, HTML and CSS, JavaScript |
| What you’ll learn | Module 1: Social Media Marketing Foundations · Module 2: Audience Research and Brand Voice · Module 3: Content Creation and Planning · Module 4: Reels and Short-Video Marketing | Module 1: E-Commerce and Shopify Fundamentals · Module 2: Shopify Store Setup · Module 3: Shopify Admin Dashboard · Module 4: Product and Collection Management |
| Portfolio projects | — | Fashion or Lifestyle Store · Dropshipping Store · Export-Ready Store |
| Career roles | Social media executive, Content strategist, Community manager | Shopify Store Manager, E-commerce Executive, Shopify Store Setup Specialist |
Learn to plan, run and measure campaigns on Instagram, Facebook, LinkedIn, YouTube and WhatsApp Business, built around live campaign projects and portfolio-ready work.
Set up, design and grow online stores with Shopify, from products, payments and themes to ads, SEO and dropshipping or export selling.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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