Month 01
Digital marketing fundamentals
Understand how businesses find customers online and how the channels work together.
- WordPress
- Canva
- Google Search Console
Project: Marketing plan for a local business
After 12th · 4-month trackExtended starter
After 12th 4-Month Digital Marketing Program in Jalandhar
You learn to bring customers, leads and sales to a business through search, ads, social media, content and email, and to measure what worked.
4.9 on Google750+ reviews
Program
Digital Marketing
4months
One subject, one term, one live project.
- 4 months
- Duration
- Practical + theory
- Mode
- 12th pass, any stream
- Eligibility
- Certificate + live project
- Includes
Course overview
4 months of Digital Marketing, built project by project
Digital marketing is taught hands-on: instead of only theory, you build keyword and content plans, set up ad accounts, work on campaign exercises and learn to read performance data. The curriculum moves from fundamentals to advanced practice, and each module ends with a task you complete yourself. It starts from the basics and builds step by step, so beginners can follow without earlier experience. By the end you have a set of completed exercises and a live project that you can show as a portfolio.
The 4-month program adds one more month to the starter track, so you practise on a live campaign before you finish. You leave with four projects and a certificate — and every class counts if you later move up to the 6 or 9-month track.
- Training students since
- 2007
- Students trained
- 50,000+
- Hiring partners
- 500+
Your 4 months at a glance
- Month 1: Digital marketing fundamentals
- Month 2: Search engine optimisation (SEO)
- Month 3: Google Ads & paid search (PPC)
- Month 4: Social media marketing
What you'll learn
Skills you will actually use
By the end of the digital marketing program (4 months) you can do each of these on your own.
- M1
Draft a marketing plan
You can explain how the channels work together and draft a simple marketing plan for a business.
- M2
Audit and optimise a website
You can audit a website, build a keyword map and suggest practical fixes.
- M3
Set up a search campaign
You can set up and review a Google Ads campaign and judge whether the spend is working.
- M4
Run a brand's social media
You can plan a monthly content calendar and run a basic paid social campaign.
Course curriculum
One module, one project, every month
Month 02
Search engine optimisation (SEO)
Learn how to help a website get found on search engines.
- Google Search Console
- Semrush
- Google Business Profile
- WordPress
Project: SEO audit and keyword map
Month 03
Google Ads & paid search (PPC)
Set up and review search advertising and judge whether the spend is working.
- Google Ads
- Google Analytics 4
- Semrush
Project: Search campaign setup
Month 04
Social media marketing
Plan content and run paid campaigns on the platforms people use every day.
- Meta Ads Manager
- Canva
Project: Monthly content calendar
Inside each month
Open a month, see every topic
Pick a month to see exactly what is taught, which tools you use and what you ship.
Month 1 of 4
Digital marketing fundamentals
Understand how businesses find customers online and how the channels work together.
- Digital vs traditional marketing
- The marketing funnel
- The customer journey
- Building a digital strategy
- Website planning and structure
- WordPress basics
Tools this month
- WordPress
- Canva
- Google Search Console
You ship
Marketing plan for a local business
Draft a simple digital strategy and website structure for a practice brand, mapped to its customer journey.
Month 2 of 4
Search engine optimisation (SEO)
Learn how to help a website get found on search engines.
- Keyword research
- On-page SEO
- Off-page SEO
- Technical SEO basics
- Local SEO and Google Business Profile
- Website audits and keyword maps
Tools this month
- Google Search Console
- Semrush
- Google Business Profile
- WordPress
You ship
SEO audit and keyword map
Audit a website, build a keyword map for it and list the practical fixes you would make first.
Month 3 of 4
Google Ads & paid search (PPC)
Set up and review search advertising and judge whether the spend is working.
- Search campaign structure
- Ad copy
- Budgets
- Bidding basics
- Conversion tracking
- Campaign optimisation
Tools this month
- Google Ads
- Google Analytics 4
- Semrush
You ship
Search campaign setup
Structure a Google Ads search campaign for a practice business, with ad copy, a budget and conversion tracking.
Month 4 of 4
Social media marketing
Plan content and run paid campaigns on the platforms people use every day.
- Facebook and Instagram marketing
- LinkedIn for B2B
- Meta Ads Manager
- Audience targeting
- Community management
- Influencer marketing
Tools this month
- Meta Ads Manager
- Canva
You ship
Monthly content calendar
Plan a month of social media content for a practice brand and set up a basic paid campaign with a defined audience.
The toolchain
Tools you will actually work in
10 tools across 4 months — introduced only when a project needs them.
Everything is installed in our labs. On your own laptop, a mentor helps you set it up in the first week.
- WordPress
- Canva
- Google Search Console
- Semrush
- Google Business Profile
- Google Ads
- Google Analytics 4
- Meta Ads Manager
- Instagram
- LinkedIn
Eligibility
Who can do this course
Students after 12th
Arts, commerce, medical or non-medical — start Digital Marketing from zero, before or alongside your degree.
College students
BCA, B.Tech, B.Sc or B.Com students who want real project work next to their syllabus.
Graduates & career switchers
Finished a degree in another field? Build job-ready Digital Marketing skills with a portfolio to prove them.
Freelancers & family business
Learn enough Digital Marketing to take paid work or bring the skill into your own business.
- 12th pass in any stream
- Basic computer and English reading skills
- No coding background needed
- A laptop helps — labs are available on campus
Why now
Almost every business now needs customers online, and digital marketing is one of the few career skills where you can see your results in numbers.
Most learners stop at: Collects scattered tips from tutorials
You get to: Completes a hands-on task in every module
Most learners stop at: Posts content and hopes for results
You get to: Measures clicks, leads and sales in numbers
Most learners stop at: Depends fully on an agency
You get to: Plans budgets and runs own campaigns
Most learners stop at: Has only a certificate to show
You get to: Has a portfolio of campaign work
Talk to a course advisor
Ten minutes on a call is enough to know whether 4 months of Digital Marketing fits your stream, your college plans and your goal.
4 reviewed projects
Certification
Get certified in Digital Marketing
You finish the digital marketing program (4 months) with proof of what you built — not only a piece of paper.
Industry certificate
Online-verifiable certificate that lists your modules, projects and grade.
Internship letter
Issued for live-project work on the longer tracks and accepted for college credit.
Portfolio of projects
One reviewed project per month that you can walk an interviewer through.
Placement support
Resume review, mock interviews and referrals to our hiring partners.
Future scope
Where this course takes you
Four roles Digital Marketing learners grow into — each one builds on the last.
Role 1 of 4
Digital Marketing Executive
Plans and runs day-to-day marketing activity across search, social media, content and email.
Role 2 of 4
SEO Specialist
Improves how a website is found on search engines through keyword research, on-page work and audits.
Role 3 of 4
PPC Specialist
Sets up, tracks and optimises paid search and paid social campaigns against a budget.
Role 4 of 4
Social Media Manager
Plans content calendars, manages brand pages and communities, and reviews how posts and campaigns perform.
Portfolio projects
4 hands-on projects you will ship
The working loop
Learn it. Build it. Make it yours.
Every topic in every month runs through the same three steps.
Step 1
Understand
A short concept class with a worked example — you see why before you see how.
Step 2
Build
You build it yourself in the lab while a mentor reviews your work and unblocks you.
Step 3
Present
You demo the result and answer questions — practice for every interview to come.
Why TechCADD
Book a free demo Why students choose techcadd
A first course after 12th should leave you with skills you can show, not notes you can't use.
Progress by project
You move on when your project is reviewed and working — not when the month ends.
Real tools, real accounts
The same tools, devices and accounts that working teams use every day.
Trainers who still ship
Mentors who deliver client projects, so what you learn is what is used.
A track you can extend
Start with 3 months and continue to 6 or 9 without repeating a single class.
Why This Program
Why Choose This Digital Marketing Program?
Digital marketing is one of the few career skills where you can see your results in numbers. A well-run ad campaign shows clicks, leads and sales. A strong SEO plan shows rankings and traffic. This program is built around that idea: you learn by doing, and you measure what you do.
01
Strong demand across industries.
Almost every business now needs customers online, from a clothing brand to a coaching centre to a manufacturer looking for export enquiries. That demand creates roles in SEO, performance marketing, social media, content, email and analytics, and it also creates steady freelance and consulting work.
02
A practical, project-based approach.
You do not just watch tutorials. You research keywords, plan content calendars, set up Google Ads and Meta Ads accounts, build email sequences and review GA4 reports. By the end, you have real exercises and a portfolio you can show to employers or clients.
03
Multiple career routes from one skill set.
The same training can lead to a job as an SEO executive, social media manager, PPC specialist, content marketer or analytics associate. It can also lead to freelancing, running your own agency or growing your family business online.
04
Current tools and AI-assisted workflows.
Marketing keeps changing, and so does the toolset. You learn how to use today's platforms along with AI tools for research, content drafts, ad copy ideas and reporting, while keeping human judgment and quality control in charge.
05
Flexible learning that fits your life.
Live online classes make the course accessible whether you are a working professional in Panchkula, a freelancer in Dehradun or a student in Jaipur. Recorded revision support and weekly practice tasks help you keep pace if you miss a session.
06
Useful for both careers and businesses.
If you run a business, you can apply each module directly to your own brand and see the impact. If you want a job, the same exercises become case studies for interviews.
Learn from Anywhere
Learners from Across States
techcadd's live online classes let you learn from wherever you are. The local business context shapes how you apply the skills, so here is how learners from each region typically use them.
Punjab
A digital marketing course in Punjab suits exporters, hosiery and sports goods makers, and small manufacturers who want to sell and generate enquiries online instead of relying only on dealers.
Haryana
Learners looking at a digital marketing course in Haryana often aim for performance marketing, e-commerce and logistics roles with the companies around Gurugram and Faridabad.
Himachal Pradesh
A digital marketing course in Himachal Pradesh helps hotel and homestay owners in Shimla, apple growers and remote freelancers who want to reach customers beyond the hills.
Chandigarh
For a digital marketing course in Chandigarh, the main draw is the tricity's IT, BPO and startup ecosystem, where content, social media and analytics roles are common.
Delhi NCR
Students choosing a digital marketing course in Delhi often target agencies, fintech and media firms, including those in Noida, since this is India's largest fresher job market.
Jammu & Kashmir
A digital marketing course in Jammu and Kashmir is useful for handicraft sellers, tourism operators and horticulture businesses in Srinagar who want to sell on marketplaces and social platforms.
Uttarakhand
Learners seeking a digital marketing course in Uttarakhand often come from tourism, hospitality and education in Dehradun, where online bookings and reviews drive growth.
Rajasthan
A digital marketing course in Rajasthan fits jewellery, textile and handicraft sellers in Jaipur who want to reach buyers across India and abroad.
Uttar Pradesh
For a digital marketing course in Uttar Pradesh, retail, electronics and government-linked roles in Lucknow and Meerut create steady demand for local SEO and social media skills.
Wherever you are starting from, the course is designed so you can begin as a beginner and finish with practical, portfolio-ready experience.
FAQ
Frequently asked questions
25 questions
How long is the Digital Marketing Program (4 Months)?
4 months, with one module and one reviewed project per month. Classes are practical first: most of every session is spent building.
What is the difference between the 3, 6 and 9-month Digital Marketing programs?
They share one roadmap. 3 months covers the foundations with guided projects, 6 months reaches portfolio level with an industry certificate and placement support, and 9 months adds specialisation, an internship-style capstone and placement preparation.
Who can join digital marketing after 12th?
Anyone with basic computer and internet knowledge can join, including 12th-pass students. No technical or marketing background is required, and a willingness to practise every week matters more than your starting level.
Do I need coding or design skills?
No. You do not need a technical or design background to start. If you can use a smartphone, browse the internet and are curious about how brands find customers online, you can learn this skill.
Can I start freelancing with these skills?
Yes. Many learners offer services such as SEO, social media management, content writing or ad setup as freelancers. The program covers portfolio building, client communication and proposals, but finding your first clients takes consistent effort.
What do I receive when I finish?
Program certificate, a portfolio of 4 reviewed projects and guidance on what to learn next.
Can I continue to a longer program afterwards?
Yes. You can move up to the 6-month certificate program or the 9-month diploma program and carry on from where you stopped — no class is repeated.
Can I join right after my 12th result, in any stream?
Yes. The program starts from zero and is open to arts, commerce, medical and non-medical students. You only need basic computer skills.
Can I do this alongside college?
Yes. Morning, evening and weekend batches are available, and live online classes come with recordings for revision.
Is placement guaranteed?
No institute can honestly guarantee a job. We give placement support — resume and portfolio reviews, mock interviews and referrals — and keep helping until you are placed.
How do I get fee and scholarship details?
Book a free counselling session or message us on WhatsApp. A counsellor will share the current fee, instalment options and scholarships for your chosen program.
Who is eligible for the digital marketing course?
Anyone with basic computer and internet knowledge can join, including graduates, postgraduates, working professionals, job switchers, freelancers, business owners and 12th-pass students. No technical or marketing background is required.
How long is the digital marketing course?
The program is structured module by module, and batch speed (regular, weekend or fast-track) can change the total timeline. Confirm the current duration at your free demo class.
What is covered in the digital marketing syllabus?
The syllabus covers digital marketing fundamentals, SEO, Google Ads, social media marketing and Meta Ads, content and email marketing, video marketing and YouTube SEO, GA4 analytics, and a Generative AI module. WordPress basics and affiliate marketing are also included, with a live project at the end.
Will I get a certificate after completing the course?
Yes, learners receive a techcadd course completion certificate after finishing the program requirements. A certificate helps your profile, but employers mainly judge your portfolio and practical skills.
Can I learn digital marketing online, or do I need to attend offline?
You can learn fully online through live classes, or choose offline sessions at the techcadd centre if you live nearby. Online learners get live interaction with the trainer, assignments and recorded revision support.
Is the course suitable for complete beginners?
Yes, the course starts from the basics and builds step by step, so beginners can follow it without prior experience. Regular weekly practice matters more than your starting level.
What jobs can I get after a digital marketing course?
You can apply for roles such as SEO executive, PPC specialist, social media manager, content marketer, email marketer and analytics associate. techcadd supports you with resume and interview preparation, but it cannot guarantee a job, since results depend on your skills and effort.
Can I start freelancing after this course?
Yes, many learners offer services such as SEO, social media management, content writing or ad setup as freelancers. The course covers portfolio building, client communication and proposals, but it takes consistent effort to find your first clients.
Which tools will I learn in the digital marketing course?
You will work with Google Ads, Meta Ads Manager, Google Analytics 4, Google Search Console, Semrush, WordPress, Canva and AI tools such as ChatGPT. Tool lists are updated as platforms change.
Is this course useful for business owners who want to market their own business?
Yes, owners can apply each module directly to their own brand, from local SEO and Google Business Profile to Meta Ads and email campaigns. This helps you plan budgets and measure results instead of depending fully on an agency.
Can students from Himachal Pradesh join the digital marketing course online?
Yes, students from Himachal Pradesh can join live online classes from any city or town, including hill areas, as long as they have a stable internet connection. Recorded sessions help if connectivity drops during a class.
What are the digital marketing job opportunities in Punjab and Haryana?
Punjab offers openings with manufacturers, exporters, startups and IT firms around Mohali, while Haryana has strong demand in e-commerce, logistics and MNC marketing teams near Gurugram. Both states also support freelancing for local businesses that are moving online.
Can learners from Jammu & Kashmir or Uttarakhand benefit from this course?
Yes, learners from both regions can study online and apply the skills to local sectors. In Jammu and Kashmir that often means handicrafts and tourism, and in Uttarakhand it usually means hospitality, tourism and education.
Does Delhi NCR or Rajasthan offer good digital marketing career options?
Yes, Delhi NCR has the largest mix of agencies, fintech and e-commerce employers, while Rajasthan offers opportunities in tourism, jewellery and textile brands that sell across India. Online learners in both regions can build a portfolio without relocating.
Get in touch with us
Ask about the Digital Marketing Program (4 Months)
Tell us your stream and goal — we will suggest the right duration, share fee details and book your free demo.
2nd Floor, Crystal Plaza, SCS 78, Opposite PIMS Hospital, Jalandhar, Punjab 144001Mon – Sat: 9:00 AM – 7:00 PM
Get started today
Not sure if the Digital Marketing Program (4 Months) is the right fit?
Sit in a free demo class first. If Digital Marketing is not for you, a counsellor will help you find what is.